Smart watch is what changed my outdoor activity. I have written a STORY about it. My friend, you may know him as Zurtes from this blog, also got smart watch. I have chosen Apple brand, because I have many Apple devices and they are working together very well. Zurtes got product from Fixbit, as he is Android and Windows user. Google wants its own wearables too, so that was reason why Google acquired Fitbit for 2.1 billion dollars. Acquisition will be probably done in early 2020, as it is pending for regulatory approvals.
Over the years, Google has made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market. Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.
Fitbit continues to support both Android and iOS users, but if I were a Fitbit user, I would not be happy with Google’s acquisition, like in cause of YouTube acquisition by Google.