Gadgets, Computers, and Internet

The new Google tool to search within search, triggered sensation among publishers, vendors and analysts, said eWeek.com.

Beta-testing of the new features of Google search began this month. Users stay on the main page of the search engine can go to the pages of popular sites, for example, such as The Washington Post, Wikipedia, The New York Times, NASA, Target, Forbes, Wal-Mart and others. When the main search box user enters the name of a company or a web address on the search results page pops up additional window from the second search box. If you type in this line of inquiry, the search will be done only on the specified site.

According to the experts, this new search tool is more dangerous than previously thought, because with the help of Google will be able to "steal" revenue network. When a user enters a search query in the search box more, it remains on the site search giant. Google demonstrates his competitors sites advertising resource, which the user is interested, and receive profits from it.

For example, a visitor enters a search query Washington Post, after which a second window pops up, in which he writes the word "work". The search results are displayed links to Washington Post, but a number of competing sites demonstrated advertising job, such as Monster.com and CareerBuilder.

Although analysts believe that the novelty will allow users to make it easier to find and save time, but publishers and traders will incur losses only from innovation. Visitors staying on the Google will be to click on advertising competitors, but not for ads, which are displayed on sites from the search results. However, Google rejects all accusations and claims that the new search tool has been created solely for the convenience of users.